Gifford Partnerships - Stragetic PR and Communications
In partnership with you, we build and develop a comprehensive PR + Communications strategy and action plan that promotes and supports your defined business, sales, and/or development goals, and is aligned with and embraced by the executive leadership team. Click here to see Team Leadership expert and coach Martin Pollock's credentials.
Utilizing our extensive knowledge of the media landscape and its players, we leverage relationships with reporters, producers, planning and assignment news desks, bloggers and other influentials at targeted media outlets to secure placements for you in national, regional, and local broadcast (network and cable TV), print (daily, weekly, monthly consumer and trade publications), and online outlets (news sites, blogs, social media).
In addition to media, we identify other channels through which to communicate your brand effectively. These may include speaking engagements for top leadership and senior management; outreach/engagement with community and not-for-profit initiatives; participation in select trade and industry shows and meetings.
We lead innovative and effective media and communications training sessions (one-on-one or group) that will help your top leadership and/or spokespeople deliver key messaging about your brand in good times and bad. Click here to see lead trainer and recent Chicago TV reporter Margaret Shortridge’s credentials.
We develop the right online marketing platform to serve your overall business objectives. These may include website design and functionality, search engine optimization, blogs, podcasting, presence/activity on Facebook/Twitter, and email campaigns.
We ensure that your customers and other stakeholders, including employees, boards, and strategic partners are regularly informed, engaged, and motivated by your overall communications objectives. We help you understand how to leverage these channels for optimal outcomes.
We solicit and make sense of stakeholder feedback through surveys, focus groups, and one-on-one interviews with your clients, donors, and other audiences to better understand their perceptions and experiences in order to best communicate your brand and serve these audiences well.
Corporate/Not-For-Profit marketing partnerships – if chosen right and executed well – can boost business objectives and provide valuable attention and resources to an important organization or cause. We will help you determine what public/private partnerships offer a promising fit for your company, and a win-win marketing endeavor for both, and we will develop creative marketing and action plans to optimize success.