Gifford Partnerships - Stragetic PR and Communications
World Bicycle Relief provides large-scale, comprehensive bicycle programs in support of healthcare, education and economic development initiatives in countries where lack of mobility compromises the efforts of HIV/AIDS caregivers, students, teachers, and entrepreneurs. Their goal was to bring focus of its innovative programs to a mainstream market (beyond the bicycle industry) that would engage with the NFP organization through volunteering, advocacy and donations. We secured Chicago, national and international media stories, and helped WBR leverage placements, attracting new volunteers, donors and advocates to the organization and its efforts in sub Saharan Africa.