Gifford Partnerships - Stragetic PR and Communications
OraMetrix developed a proprietary technology and software program - 'SureSmile' - that orthodontists use for increased precision and reduced treatment time. OraMetrix's communications goal is to build consumer awareness of this technology, and influence orthodontic treatment decision making of its target audience. Gifford Partnerships developed a strong media strategy, coupled with key messaging and testimonials that would resonate not only with the client's target audience - upwardly mobile adults, parents and their teens /pre-teens - but with the media as well.
Gifford Partnerships placed numerous national, regional, and local media stories, increasing interest and traffic significantly to the SureSmile and orthodontists' web sites, driving thousands of new patient consults into practices nationwide.