Gifford Partnerships - Stragetic PR and Communications
Gifford Partnerships developed a PR strategy that would raise the profile of and increase patient demand for Dr. Andre Reed, a Denver-based board-certified Ear-Nose-Throat specialist, and his practice, which treats all aspects of vocal function (and dysfunction) and promotes vocal health. We developed a media strategy that leveraged Dr. Reed’s specialized expertise and connected him to events in local and national news relating to vocal use (and overuse) – from screaming at sporting events like the World Series to presidential candidate speech stumping and the American Idol singing competition. As a result, he was able to showcase his practice capabilities more broadly, and drive many new patients to his practice.