Gifford Partnerships - Stragetic PR and Communications
Producers of 'Abbey Road on the River' sought to increase attendance to the five-day music and food festival, held annually in Louisville, KY. Gifford Partnerships worked with Louisville's hotel and convention officials, and cultural and arts institutions to package and promote Louisville as a tourist destination for families and couples in Cincinnati, Chicago, Nashville, Indianapolis, and other markets within a 500-mile driving radius.